Exploring Music As An Asset
We all buy music as consumers, but there is another layer of music acquisition taking place outside of the consumer music market. Businesses, organisations, and individuals are increasingly using music as a financial tool and an asset in which to invest, both as collateral for cash and for long term safe and regular revenue.
David Bowie was one of the first high-profile artists to understand and exploit how the value of his music could be used beyond record charts and single sales when he issued the Bowie Bonds. Michael Jackson outbidding Paul McCartney on The Beatles’ classics catalogue, the subsequent move by the Jackson estate to sell its stake to Sony/ATV Music Publishing, and McCartney’s recent efforts to exploit US copyright loopholes to gain back some of the rights have made headlines.
Streaming and digital technology and the emergence of new music category needs have re-energised monetising opportunities for more obscure catalogues, e.g. meditation, relaxation and well-being, exercise and running, and new uses for mood music.
New technologies now track and collect royalties more effectively. They also deliver more efficient markets and new dis-intermediated ways of connecting potential investors/buyers with artists and rightsholders. The result? A larger pie to share.
What is the business behind the talent? Who are the players sourcing, purchasing and exploiting of music as an asset? How can artists and rightsholders make their own use of the monetising opportunities open to those who possess music catalogues? What are the tools for artists to exploit and monetise their own work in this way? What is the role of technology in monetising and managing a music catalogue?
We are devoting our next London-based Music 4.5 to exploring the value of music when used as an asset.
Music 4.5 The value of music will cover questions such as:
- What is attractive when valuing music and music catalogue?
- What aspects of music and music catalogue are valuable?
- Who are the players on the music market?
- What does the business of music-as-asset mean to artists, and how can they profit?
- How can artists and music owners tap into the lucrative market for film rights and synch catalogues?