We are expanding the Music 4.5 seminars into Music, Media & Entertainment seminars and therefore also changing the name to MME 4.5.
This change reflects the fact that it is becoming increasingly difficult to discuss the music industry without taking into account the other big media, film and entertainment content businesses and technology platforms. They are all inter-linked and vying for the same consumer attention, subscription, and advertising dollar.
Music, Media & Entertainment 4.5 The Attention Economy - the (constant) content battle for attention
We are increasingly living in an on-demand world, and to quote Barry McCarthy, Spotify’s CFO: “linear dies, everything on-demand wins. Instead of free/paid, it’s paid plus free…”.
So where and how do the younger audiences want their content?
MME 4.5 The Attention Economy will explore questions and issues such as:
What does the growth of a few digital platforms mean for artists and content creators? Do we go where the fans are or do we ask consumers to come to us?
What are the multi-platform strategies that work for various forms of content, music, film, media, sports and entertainment?
Have we reached the peak of available attention? As Netflix’ CEO and co-founder Reed Hastings pointed out sleep is now the biggest competitior.
What are the implications - a shift to short-form everything?
What are the various business models that are in use, and which ones work best? Access-based pure-play, niche or bundle?
What is the role for ad-funded in a world of ‘paid plus free’?
Is there enough advertising money to go around – and if not, what is the alternative?
Are we moving towards just a few big technology platforms monopolising general entertainment services?
How to build (and sustain) a content business using other platforms?
Will there still be sufficient audiences for niche services with specific genre or cultural focus to cut-through, survive and possibly thrive?