Image rights...a new debate, a new area of licensing for the music industry?
14.30 Opening remarks
2Pears welcome and introducing the chair of the day
Cliff Fluet, Partner, Lewis Silkin
14.40 Keynote presentation: Personality & Image – A growing area of economic value
Digital technology is enabling an increasing number of new ways to ‘publish’ personality manifestations, both visibly and audibly. Yet, there exists no specific framework to facilitate regulated economic exploitation of image and personality – except for the registry for personality and image rights established end of November 2012 in Guernsey.
-Why was this step taken in Guernsey?
-What guarantees protection of image rights internationally?
-Definition of “image”…
-Popular obsession with celebrity underpins much of modern entertainment and marketing, is there a corresponding explosion of economic value of personality?
Kevin Stewart, Minister of Commerce and Employment, Government of Guernsey
John Ogier, Registrar of Intellectual Property, Government of Guernsey
15.05 New creative “image” frontiers
What can and is being done…and the implications. Live performances, hologram versions live cast, resurrecting deceased artists/performers, mash-ups and new creations...and the accompanying new business models.
Steve Jelley, Co-founder, GlowThread
15.30 Discussion: Monetising personality as an asset
What is the difference from “style”, which cannot be copyrighted? How much of what goes into creating an artist personality is a sound investment?
A band or artist is increasingly treated as a brand, what are various revenue opportunities to be exploited through brand and ‘product’ extension? Monetising artist assets…what are the learnings from the sports industry?
Nic Garnett, Solicitor, BPE
Peter Jenner, Sincere Management
Marc Marot, Chairman, Crown Talent & Media Group
Michelle Wood, Marketing Manager, MPme
John Ogier, Registrar of Intellectual Property, Guernsey Government
16.10 Coffee/Tea Break
16.30 Exploitation and protection of “image”
Legal protection increasingly depends on registration of intellectual property and copyright…The growing importance of registration systems for a wide variety of intellectual property rights, and the new areas of rights arising, e.g. who owns the holographic performance, and who owns the rights to a performance of a hologram artist performing another artist’s music/style…?
What about game characters and caricatures?
Jonathan Coad, Partner, Lewis Silkin
16.55 Image and images - the power of “image”
Image as part of personnage - is the licensing of image and music becoming increasingly mashed up?
How useful is the meta-data of images? What are the tools to enforce image copyright…Getty’s Picscout application that detects usage and abusage of images.
Vince Bannon, VP Strategic Partnerships, Getty Images
17.20 Debate: The new battle-ground: the increasing mash-up of text, music, image and tech
Increasingly image and imagery is driving audiences to view, consume and participate, e.g. Vine and Twitter, Facebook and Instagram - what are the practical implications and opportunities for businesses and music-tech startups in unchartered territory? Should there be a way protecting style? How to create a framework that works for innovation, businesses and artists?
Gregor Pryor, Partner, Reed Smith
Peter Clothier, Head of European Sales, Kiosked
Leigh Middleton, CEO,Six3
Godfrey Rust, Linked Content Coalition
Lucie Caswell, Director, Elsie Creative
18.00 – Closing Remarks - Drinks & Networking