Music as an asset...
We all buy music as consumers, but there is a whole other layer of music acquisition taking place outside of the consumer music market. Businesses, organisations and individuals are increasingly using music as a financial tool and asset in which to invest, both as collateral for cash and for long term safe and regular revenue.
David Bowie was one of the first high-profile artists to understand how the value of his music could be exploited beyond record charts and single sales when he issued the Bowie Bonds. Michael Jackson outbidding Paul McCartney on The Beatles' classics catalogue, the subsequent move by the Jackson estate to sell its stake to Sony/ATV Music Publishing, and McCartney's recent efforts to exploit US Copyright Act provisions put in place when copyright period was extended to life plus 70 have made headlines. Streaming, digital technology, and the emergence of new music category needs have re-energised monetising opportunities for more obscure catalogues, e.g. meditation, relaxation and well-being, exercise and running, and new uses for mood music.
What is the business behind the talent? Who are the players sourcing, purchasing and exploiting music as an asset? How can artists and rightsholders make their own use of the monetising opportunities open to those who possess music catalogues? What are the tools for artists to exploit and monetise their own work in this way? What is the role of technology in monetising and managing a music catalogue?
We are devoting our next London-based Music 4.5 to exploring what the value of music is when used as an asset.
Music 4.5 What is the value of music will cover questions such as:
- What is attractive when valuing music and music catalogue?
- Which aspects of music and music catalogues are valuable?
- Who are the players on the music market?
- What does the business of music mean to artists, and how can they profit?
- There is money in the movie and advertising business - what are the ways of crossing over into the film rights and synch catalogues?