Agenda for Music 4.5, 4th March 2010
08.30 Registration
09.00 Welcome and Opening
'4.5 times ROI for Artists and Entrepreneurs - setting the scene'
Steve Mullins, Brand-e.biz
09.05 Opening live interview
'Back to the Future: what is the music industry?'
Jemima Kiss, The Guardian interviewing:
Feargal Sharkey, UK Music
Brian Message, Music Managers Forum
09.25 Case Studies
'Music Tech Start-up Focus'
Nikhil Shah, Mixcloud - 'Music and sociability'
Rob Thomas, RjDj - 'Music has become software'
09.45 Panel Discussion
"Music is worth nothing - deal with it!"
Examining the Value Chain: business models and mixing and matching revenue streams - where is the money?
Introduction and moderated by Dan Cryan, Screen Digest
Panellists:
Chris Carey, PRS for Music
Ben Drury, 7Digital
Jeremy Silver, Featured Artists Coalition (FAC)
Seth Jackson, Indie Mobile and [PIAS] Entertainment Group
Brittney Bean, Green House Group
10.30 Morning coffee break
10.50 Case Studies
'Monetising the content across platforms'
DJ Chris Coco and Darshan Sanghrajka, The House London - 'Remixing music consumption without the need for labels'
David Kaplan, PureSolo - 'Getting the basics in place and engaging with big media brands'
11.15 Panel Discussion
'Who owns the relationship with the consumer/the fan'
Examining the Relationship Chain: distribution and sales
Video with drummer Chris Egglestone of the band Enamel on using different platforms to reach, market and sell to fans/consumers
Introduction by: Erik Nielsen, Wingnut Music
Moderated by Nic Howell, New Media Age
Panellists:
James Proud, Giglocator
Shamal Ranasinghe, Topspin
Susie Moore, BrandRock, previously Head of Brand for O2
Eric Nielsen, Wingnut Music
Billy Grant, 2Point9
12.05 The Travelling Teen Panel @ Music 4.5
'How do youth want to consume music and how can music be marketed and distributed with this in mind?'
A live research study
Chaired by Julia Shalet, The Digital Youth Project
Music tech start-ups pitching their products/services to a panel of six 16-18 year olds
RjDj
ZOVA
CitySounds.fm
Tuberadio
12.50 Lunch
13.45 Debate
'The communications gap - why are not artists/labels and music tech companies working together more?'
The two perspectives presented and argued by:
Marc Bridgen, GigJunkie
Helen Sims, Strata Creative Agency
14.05 Case Study
'Live Events - the band and fan relationship'
Joe Porn, MusicGlue
Chris Jenkins, Wittdo
14.25 Panel Discussion
'A lot of music services, but where are the music businesses?'
Investment, funding, equity and exit - 'we cannot keep on investing in the music services without investing in the art'
Introduction by Grant Murgatroyd, Corporate Financier Magazine
Moderated by Mike Butcher, TechCrunch Europe
Panellists:
Paul Bedford, Ingenious Media
Ian Hogarth, Songkick
Vincent Ricordeau, KissKissBankBank
Glenn Cornett, New Spectrum Foundation
Grant Murgatroyd, Corporate Financier Magazine
15.10 Afternoon coffee break
15.30 Case Study
'The games industry experience'
Live discussion with Steve Mullins, Brand-e.biz and Anthony Price, Square Enix Europe, the company behind "Tomb Raider" and "Final Fantasy"
15.40 Case Studies
'The independent labels'
Leon Alexander, Hope Music Group
Laura Scott, One Bird Records
16.00 TechCrunch Pitch! @ Music 4.5
- sponsored by UKTI
Presented by Mike Butcher, TechCrunch Europe
BandCentral
Thounds
Musiconcepts
CloseCallMusic
CloudSpeakers
TuneRights
Decibel
Audiofuel
DigitClef
Psonar
17.20 Closing Remarks
'What have we learned?'
Jemima Kiss, The Guardian
Mike Butcher, TechCrunch Europe
17.30 Networking drinks
Post-event networking and drinks at the venue
19.00 After Party in collaboration with PRS for Music
For any questions relating to the content, speakers and programme, please contact Rassami Hok Ljungberg on rassami(at)2pears.com.