For any information relating to the press and media relations, or if you are a member of the press and wish to apply for a press pass, please contact Rassami Hok Ljungberg on rassami (at) 2pears (dot) com.
In the news
Music Hack Day Stockholm and Music 4.5 Coming Up! (paulamarttila.com)
Seeking presenters for Music 4.5 Conference, 4th March! (The Digital Youth Project)
Incubator event for musicians (FT.com)
Music 4.5 - the new music tech startup event (Marketing Clout)
Press Releases
Music 4.5 - the new music tech startup event announces speakers and agenda
19th February 2010: The speaker and panellist line-up for Music 4.5, the music-tech startup event, has been confirmed and announced today. It includes a host of cutting-edge innovators within the music and music tech business space.
Music 4.5 has been designed to bring together music tech startups, artists, bands music managers, seasoned entrepreneurs, investors and music industry professionals for great networking and a new forward-looking positive discussion. The themes have been developed to ensure sharing of real, hard-core knowledge and sustainable ideas between music and tech people.
The one-day conference takes place in the Cavendish Conference Centre in central London on Thursday March 4th. It brings together the music and music-tech crowds and attracts a large number of industry innovators and entrepreneurs.
It will include a series of panel discussions, a debate, case studies, The Travelling Teen Panel, and at the end of the day, a TechCrunch Pitch! Competition @Music 4.5, followed by an evening party in collaboration with the PRS for Music.
Music 4.5 is supported by Adswizz, Midisticks, and UKTI, as well as, Bristol Music Foundation, Brand-e.biz, Chinwag, Featured Artists Coalition, Greenhouse Group, Music Publishers Association, Music South West, Music Tank, Record of The Day, Screen Digest, TechCrunch Europe, and Viadeo.
A Pitch! workshop to prepare startups for the pitch sessions has been held prior to the event, organised and sponsored by UKTI, and supported by the British Library and IP Centre (participation in the Pitch! workshop does not guarantee participation in TechCrunch Pitch! which is an entirely editorial decision).
Rassami Hok Ljungberg, co-founder of 2Pears, the host and organiser of Music 4.5, comments: 'As we have been researching and developing Music 4.5, we have encountered enthusiasm and support from both the artists and artist management, as well as from the music-tech entrepreneurs. There is clearly a desire to engage and collaborate more and closer with each other.'
The focus of Music 4.5 reflects this ambition by being forward-looking, aiming to inspire a new creative discussion around the opportunities in the shifting business landscape.
Petra Johansson, co-founder of 2Pears, adds: 'Music 4.5 is just the first of a number of peer-to-peer events in the music technology sector, inspiring creative networking between music tech businesses and artists. We expect to be back with more related events in the near future - watch this space!'.
Music 4.5 topics and speakersEnds
Notes to Editors:
Tickets to Music 4.5 can be purchased online here: http://www.music4point5.com/register.html
A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate.
2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.
About 2Pears
2Pears - the team that bring you the TechCrunch Europe events, and the UKTI Pitch workshops.
2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups.
We work predominantly with the digital technology and creative media industries - bringing them together in a multitude of ways.
We are Petra Johansson of events company TwistedTree, and Rassami Hok Ljungberg of communications consultancy rassami.
For more information contact:
Rassami Hok Ljungberg
M: +44 (0)7712675898
Music 4.5 - the new music tech startup event
10th December, 2009: 2Pears, the team that bring you the popular TechCrunch Europe events and the UKTI Pitch Workshops, are pleased to announce the launch of a new music tech start-up event - Music 4.5 - which will take place in central London on Thursday, March 4, 2010. http://www.music4point5.com/index.html
Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
Rassami Hok Ljungberg, co-founder of 2Pears, explains: 'The Music 4.5 event brings together the tech geeks and the music geeks, both innovators and creators, with the aim of inspiring a new creative discussion focusing on innovation, revenue and business model opportunities, disruptive technology and social content.'
'Most innovation in the music industry comes from tech companies attempting to disrupt the market and find a sustainable way of making money in the 'era of free music'. The objective of the Music 4.5 day is to create, curate and deliver fresh thinking focusing on the opportunities within the extended new music paradigm,' she continues.
Music 4.5 will hear the following speakers discussing and exploring the intersection between new music, bands and digital technology companies:
The Music 4.5 event is supported by Screen Digest, Brand-e.biz, Viadeo, Bristol Music Foundation, Music South West, and TechCrunch Europe.
The presentations and panels will be supported by a number of music tech start-ups testing their product or service with a panel of young consumers, aged 16-18 years. And some will pitch their business idea and model to VCs, angels and investment funds in a TechCrunch Pitch! @Music 4.5 session.
Jeremy Silver, head of the Featured Artists Coalition (FAC) comments: 'We are really pleased to see the coming together of two creative crowds in the Music 4.5 event, reflecting all the innovation that is taking place in the tech start-up world.
This will introduce new talking points and stimulate a new productive dialogue to a depressed industry, while helping to navigate, as well as cooperate with, the plethora of new models, platforms and services launched on an almost daily basis,' he continues.
Petra Johansson, co-founder of 2Pears, concludes: 'We are creating a true peer-to-peer event, establishing a new industry standard event for young innovative companies in the music technology sector, while inspiring creative networking between music tech businesses and artists. We expect to be back with more related events in the near future'.
Ends
Notes to Editors:
Tickets to Music 4.5 can be purchased online here: http://www.music4point5.com/register.html
Early bird rates are available until 15th January 2010.
A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate.
2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.
About 2Pears
2Pears - the team that bring you the TechCrunch Europe events, and the UKTI Pitch workshops.
2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups.
We work predominantly with the digital technology and creative media industries - bringing them together in a multitude of ways.
We are Petra Johansson of events company TwistedTree, and Rassami Hok Ljungberg of communications consultancy rassami.
For more information contact:
Rassami Hok Ljungberg
M: +44 (0)7712675898
About the media partners
brand-e.biz
brand-e.biz specialises in bringing global news, views and analysis of all areas of branded entertainment. We have our fingers on the pulse of ad innovation and, in addition to our flagship brand-e.biz website, we publish regular trend updates and bespoke reports. We also run a series of brand salons in London. We recently launched brand-m.biz, an online channel providing insights into music marketing.
For further information contact:
Steve Mullins, editor
M: 07786504752
Screen Digest
Screen Digest is the pre-eminent firm of industry analysts covering global media markets. Headquartered in London, with offices in Monterey, California and Australia, we employ a team of 40 specialist analysts covering film, television, broadband, mobile, cinema, home entertainment, games and advertising. Our online services and reports provide the information and analysis that hundreds of media companies worldwide base their decisions on.
To find out more, please contact Screen Digest sales sales@screendigest.com
Tel: +44 (0) 20 7424 2820 www.screendigest.com
TechCrunch Europe
TechCrunch Europe is a blog covering Web 2.0 and Mobile start-ups.
TechCrunch Europe is part of the TechCrunch Network, which includes country-specific blogs for France and Japan. In August 2008, TechCrunch Europe was named the best 'Web 2.0 and business blog' in the UK, by the readers of Computer Weekly magazine.
TechCrunch, founded by Michael Arrington on 11 June 2005, is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to new companies, we profile existing companies that are making a commercial or cultural impact on the new web space.
TechCrunch Europe is edited by Mike Butcher. A former editor of New Media Age magazine (the leading weekly trade title in the UK) and The Industry Standard Europe, he has written for UK national newspapers including the Financial Times, The Guardian, The Times and The New Statesman.
He has appeared on BBC News, Sky News, Channel 4 and Bloomberg, commenting on technology and new media. Mike has launched or re-launched several media web sites. In 2004 he was voted 'One of the 100 Innovators of the UK Internet Decade' by GfK NOP, the fourth-largest custom research business in the world. In July 2008 Mike was put at No. 47 out of the Top 100 people in London's creative industry the UK by The Independent newspaper and The Hospital Club. In August 2008 TechCrunch UK was named the best 'Web 2.0 and business blog' in the UK, by the readers of Computer Weekly magazine.
For more information contact
Mike Butcher
Email: mike@mbites.com
Mobile: +44(0)7720291095
Viadeo
Founded in June 2004, Viadeo quickly established itself as an essential tool for professional networking in Europe and beyond. Since then, Viadeo is used by those who want to increase their business opportunities (to discover new clients, staff and business partners), enhance their visibility and their online reputation, and manage and develop their network of professional contacts.
Viadeo's members consist of business owners, entrepreneurs and managers from a diverse range of businesses both start-up and well established. Based in Paris (head office), Viadeo also has offices and teams in the UK (London), Spain (Madrid and Barcelona), Italy (Milan), China (Beijing), India (New Delhi), Mexico (Mexico City) and Montreal (Canada). The Company employs 200 staff worldwide. For more information, please visit us on the Web at www.viadeo.com.
For more information contact:
Julie Laurent, PR manager
T: +33 1 75 44 31 76
Bristol Music Foundation
The Bristol Music Foundation (BMF) is run by music industry professionals in Bristol and supports the development of music businesses and musicians in Bristol and the South West of England. The BMF is dedicated to encouraging partnerships and networks in the region and connects regional music forums across the South West via the South West Music Forum to provide a joined-up approach to activity, share ideas and knowledge, and raise the profitability and international profile of the music industry in the South West.
Music South West
Music South West provides an annual convention for music practitioners in the South West of England to meet and discuss current topics and key issues and hear from leading figures from the regional, national and international music industry and education and public sectors.
Music South West brings like-minded people together to discuss such work, meet regional, national and international partners, network, listen to great live music, and make plans for the future.
For more information contact:
Matt Booth
E: matt@bristolmusicfoundation.com
Record of the Day
Record of the Day is the music industry's favourite daily digest providing a raft of original and aggregated news from all UK and international media outlets, encompassing press and online. Each daily mailout also contains a soundclip of the best in new music chosen by the RotD team. The company also produces a weekly music industry magazine containing comment, news, data, listings, interviews and of course, clips to the best new music out there.
Music industry news and a future hit direct to your inbox each morning.
Subscribe or sign up for a free trial at www.recordoftheday.com>
For more information contact:
Paul Scaife - t: 020 8520 6646