Music 4.5 - Past events
Music 4.5 is a series of events that bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
Music 4.5: The social live music industry - where is the money?
13th December 2011, The Building Centre, 26 Store Street, London, WC1E 7BT
80% of the money made in the UK live industry is made by 5% of the participants.
The market in the US started to dip last year, and similar stumbles are expected in the UK this year (MusicAlly) - notably 27 festivals went bust this past summer.The often reported health of the live sector is mainly down to huge grossing headline acts flogging the circuit and doesn't reflect the grass roots scene, which is in decline. Not because of a lack of industry investment for new artists, but because the world is a different place than it was even 10 years ago, with things like social media and the streaming of films competing for our money and spare time.
Some might say that festivals today are like supermarkets: they buy artist performances in bulk, drive down the fees and devalue your brand...but they are one of the few places still left to play.
The live industry is keen to nail that elusive 'social' factor to power their business to the next stage and there are a lot of new services out there to help. But, do they deliver?
Topics for discussion
How will the live music industry develop?For whom is the live industry the great cash-cow? Only the top 1% performers?
How much money do live gigs really make for the artist?
What are the true economics of a live gig?
Niche gigs or sell-out venues?
Live is the music market place for new talent...
Do digital tools mitigate the tour costs?
How much do the events listings companies influence the market?
The ticketing dirty market...how strong is its’ grip on power?
What are the marketing tactics and tools, social and digital?
Speakers
Joe Cohen, CEO, SeatwaveStuart Dredge, music-tech journalist, editor MusicAlly Bulletin, The Appside
Eamonn Forde, music business journalist
Joshua Greene, digital marketing consultant - Social Media Strategy
Tom Hopewell, MusicGlue
Laura Kidd, SheMakesWar, DIY artist
Rynda Laurel, digital marketing, Smashing Pumpkins
Jon Mansfield, MusicConnex and CEO, JM Music Limited
Jon McIldowie, promotions director, Mama Group, organiser of The Great Escape
Gaynor O'Flynn, BeingHuman
Paul Sampson, EskimoLive
Saint, 10Tribes
MUSIC techpitch 4.5
In partnership with EMI Music
22nd November 2011
We are delighted to announce that we are launching MUSIC techpitch 4.5, an evening pitch event in partnership with EMI Music, as part of the successful techpitch 4.5 series.
The purpose of MUSIC techpitch 4.5 is to showcase some of the latest music-tech startups in Europe, including some which have taken part in the UKTI pitch-training workshop, and to provide them with a platform to build awareness, gain investment and users in an environment where they can present to and network with industry experts and potential partners.
The first MUSIC techpitch 4.5 will take place on 22nd of November starting at 18.30, at EMI's headquarters in Kensington.
The evening will feature a keynote by Jim Brady, EVP Strategy and Insight for EMI Group, and will be chaired by Danvers Baillieu, co-founder of Bootlaw and senior associate with law firm Pinsent Masons.
Eight music-tech startups will present their business ideas and revenue models during a three minute pitch followed by a five minute Q&A by a panel of judges.
The panel of judges will discuss the viability of each business idea and give constructive feedback on both the revenue model and the pitch. A winner will be selected both by the judges and by an audience vote.
Agenda
18.30 - Registration and networking
19.00 - Introduction, start of programme
19.05 - Keynote presentation
Jim Brady, EVP Strategy and Insight for EMI Group19.25 - Introduction of judging panel
Chaired by: Danvers Baillieu, Pinsent Masons / BootlawBertrand Bodson, SVP Global Digital Marketing, EMI Music
James Booth, Rockabox Media, serial entrepreneur, angel investor and musician
Charles Grimsdale, Eden Ventures, OD2, We7 investor
Spencer Hyman, investor, co-founder, Last.fm
Sitar Teli, Doughty Hanson Technology Ventures
Paul Sawers, UK Editor, TheNextWeb
19.30 - 3 minute Pitches
DizzyjamHitlantis
Hooolp
Mobile Backstage
Isophonics
Seevl
Webdocs
Xylyx
20.45 - Drinks & networking
22.00 - End of event
Music 4.5: Brand discovery...
Leveraging music tech: brands, bands & beyond
In cooperation with Brand-e
28th September 2011
Music 4.5: Connecting music-tech startups with brands and agencies on the lookout for the new technologies, the new digital communication solutions for promotion, marketing, communications, distribution, customer acquisition and product development (not just the usual synch, bands/brands discussion) - while making sure that the artist is considered and paid.
Using music to engage emotionally with audiences has always been a key marketing ingredient. Now, there are a number of new, clever and interesting companies, with new digital and social media ways of reaching new audiences or communicating and selling to existing audiences. A number of these tools and technologies are developed by music-tech companies as a way for artists and the music industry to reach out, build and manage a relationship with their fans.
As brands and artists share the same need to communicate and engage with their fans/consumers, the tools developed for the music industry are proving to be an innovative way for brands to drive engagement and reach new demographics, partnering up in new ways with artists.
Brand Discovery will be exploring these new technologies and tools, what partnerships have worked and delivered, as well as discuss how brands can find the right music-tech fit for them. We will be looking beyond mere sync deals and artist endorsements, think Converse's Canvas Experiment with that shoe-based graphic equaliser. Or The Give In To Gu campaign featuring a drum-activated billboard. Not to mention Starbucks' QR-code hunt with Lady Gaga... and 1001 different branded music apps. But it's not simply a question of a brand badging any piece of digital music wizardry and running with it.
There are a whole host of issues surrounding these partnerships:
- Quality beats all.
How do brands ensure they have the right music partner? How do artists find the right partner? How do music-tech solutions connect the right brand with the right artist fans?
- Sell-out or step-up.
What's in it for those music tech start-ups to get it together with brands?
- Mobile, augmented reality, digital gizmo.
How can brands find the tech that's right for them and for their consumers?
- Labels, brands, music-tech start-up, artist.
Who owns what in these multi-party relationships?
- Social media savvy.
Who controls and manages the social web comms with consumers, and who really gets the benefits?
Speakers
Clare Crean, AudioFuel
Cliff Fluet, Lewis Silkin
Daniel Cox, Aupeo!
Daniel Cross, Record-Play
Daniel Green, Viacom Brand Solutions
Eric Sheinkop, MusicDealers
Francis Rodino, Softwind Studio
Jessie Scoullar, Topspin
Matt Smith, AWAL
Richard Kirstein, Resilient Music
Rory Bernard, Synchtank
Ross Dines, Pizza Express
Seth Jackson, PIAS Media
Stephen O'Reilly, mobileroadie
Susan Stone, Tonic
Timo Poijarvi, Hitlanits
Wilhelm Taht, Flowd
Will Mills, Shazam
Music 4.5: The death of collective licensing?
An investigative debate
22nd June 2011, London
The questions to be asked:Are the UK and Europe moving towards a US model?
Are we seeing a dismantling of territorial licensing by collecting society monopolies?
What role and potential influence do the record labels hold?
What role and potential influence do the publishers?
Do the publishers support collective licensing?
What impact does this have for services wishing to license?
If a dismantling is taking place, what would the consequences be in a world without the songwriters' cheque + the dole that has often been seen as the key reason for the UK's prolific music scene.
What is done to proactively stimulate new digital business - are licensors supporting and stimulating digital business? If so, how?
What commercial analysis and what digital revenue and growth trends underpin the policies?
In view of the draft directive on Collective Licensing, where would we like to go, what is needed by the industry, including new startups, established businesses, labels, publishers, technology companies and artists?
Speakers
Clive Gardiner, We7
Frances Lowe, PRS for Music
Gregor Pryor, Reed Smith
Helienne Lindvall, song-writer and The Guardian journalist
Jez Bell, Omnifone
Mars Mertens, previously with Dutch music copyright organisation Buma/Stemra
Michael Breidenbrucker, founder of RjDj, previously co-founder of Last.fm
Patrick Rackow, BASCA
Paul Keller, International coordinator for the relations between Creative Commons and collective rights management organisations
Peter Jenner, industry veteran, formerly manager of Pink Floyd, Billy Bragg, The Clash amongst others
Tom Frederikse, Clintons
Will Page, PRS for Music
For full event details, click here
Music 4.5 - Data is Sexy!
14th April 2011, London
Data and Research - The use of data and research to make more money for entrepreneurs and artists: if you don't get your metadata right, it's likely you won't get all the money due to you.
Metadata, e-CRM and research data make up the backbone of the entertainment industry, but is seldom seen or spoken of. Data gives information, which equals understanding of your market. Yet, at the moment, metadata and the resulting sales reports are a huge area of untapped potential, rarely fully utilised and exploited.
This needs to be addressed for startups so they go into ventures with the understanding that this is an important part of their business to get right - for their own revenue purposes, and to ensure artists and songwriters get paid. The seminar featured case studies from Decibel and MusicMetric.Speakers - Data is Sexy!
Kevin Bacon, AWAL & BuzzDeckChris Cass, Gracenote
Marie-Alicia Chang, MusicMetric
Dan Cryan, Screen Digest
Maria Forte, Maria Forte Music Services
Helena Kosinski, Nielsen Music
Gregory Kris, Decibel
Darshan Sanghrajka, The House
Simon Scott, Push Entertainment
For full event details, click here
Music 4.5 - Content & Music Licensing workshop
'The latest changes to the licensing landscape and their implications'
9th March 2011, eOffice, London
A workshop focused on providing up-to-date practical 101 music and content licensing guidelines to tech startups and agencies.
Speakers
Cliff Fluet, Lewis Silkin
Tom Frederikse, Clintons
Eric Mackay, CELAS
Joanna McNally, PRS for Music
Simon Moran, Last.fm
John Thirkell, PureSolo
For full event details, click here
Music 4.5 - The Power of Audiences
10th November 2010, London
Music 4.5 - The Power of Audiences in November 2010 was all about the audience: engaging with an audience, segmenting, building and growing an audience, as well as reaching and monetising an audience. The objective of Music 4.5 - The Power of Audiences on the 10th of November was to create, curate and deliver fresh thinking focusing on the opportunity within the extended new music paradigm, by bringing together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players.Music 4.5 program
Music 4.5 speakers
More Music 4.5 photos via Flickr
Music 4.5 Goes Practical
16th September 2010, London
The focus of Music 4.5 goes practical is to discuss different business strategies for music and music tech companies, and what their implications are from a legal, financial and international point of view.
Failing to take into account differing licensing bills or tax discrepancies across countries can seriously cripple, if not kill a business, when starting out and growing.
The aim of Music 4.5 goes practical is to help music and music tech startups evaluate growth strategies and navigate the regulatory landscape in a practical way - and make money.
More information
Music 4.5 Licensing Workshop
29th June 2010, London
The Music 4.5 Licensing Workshop is created to stimulate a new productive dialogue between music-tech startups and the regulatory industry, helping startups to navigate and develop new mutually beneficial models, as well as learn from each other's experiences.
More information
Music 4.5 - tune in to the new sound of opportunity
4th March 2010, London
Music 4.5 brought together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
Music 4.5 program
Music 4.5 speakers
Music 4.5 sponsors
Music 4.5 videos via Vimeo
Music 4.5 Session 4 from The2Pears on Vimeo.
More Music 4.5 photos via Flickr
Who attends Music 4.5 events?
New digital technology music businesses (i.e. startups)Artists, bands and music managers
In addition to...Software producersIP & DRM specialistsInvestors incl VC funds, incubators, alternative funding models, angelsSupport service providers e.g. law firms, accountants etc.Music industry bodiesGovernmentTelcosAgencies - experential/advertising/marketing/communicationsSourcing and licensing agenciesGig promoters, venues, ticketing service providers, festivals and festival/event organisers involved in musicMusic industry businesses, labels & Music groupsInformation & research companies, analysts
Music 4.5 attendees included representatives from:
EMI Music Publishing, BlueDroplet, FT Digital Business, Songkick, Warner Chappell Music, BBC, The Live Scene, gracenote, MusicMetric, Decibel, AudioFuel, 19 Entertainment, Sounday, BandCentral, PPL, Fintricity, Intruders TV, 4iP, Leap Music , Hope Music Group, Ameritz Music, Armoured Minds Limited, Music Tank, Enamel, Daily Telegraph, Bounce Mobile Ltd, UK Music, The Live Scene, Music Business School, Mixcloud, Music Publishers Association, The Guardian, Hidden Rebellion, The Unsiged Band Review, Hidden Rebellion, 7Digital, Paul Crockford Management, riot management, Music Week, BBC Digital Planet, Skint Records and Management, OneBird Records, Lucky Voice, Miguel Rodrigues Music LTD, Ipercast, Doughty Hanson Technology Ventures, Psonar Limited, puffafish, CloudSpeakers, Featured Artists Coalition, Record of the Day, Strata Creative Agency, Inkysmudge, GigLocator, Music Managers Forum, PRS for Music, KissKissBankBank, Ingenious Media, GigJunkie and many more.