Music & Sports – united moments of joy need new revenue streams
The objective of the Music 4.5 seminar focused on Music & Sports is to discuss and explore how the two industries are reacting to disruptive innovation in technology. How they are exploiting - or not yet - the changing modes of consumption of digital and live content, as well as merchandise and associated products.
We aim to examine how the music and sports industries are re-thinking their business models, their current digital and rights infrastructure. And, we'll investigate to what degree they monetise fans, audiences and content in multi-layered ways.
14.30 Opening remarks
2Pears welcome and introducing the chair of the day
Paul Smernicki, Director of Digital, Universal Music Group
14.40 Love live rights – shareability & piracy
People share what they love. Music and sports are forms of art and entertainment that engage people and create communities. Live performances rouse, engage and gather fans and audiences. How to capitalise on the rights and talent? What are the formats and channels of distribution for engaging music or sports content that can be shared and monetised?
Richard Cohen, founder and CEO, LoveLive
14.50 The queuing bottleneck – improving efficiency at venues
Augmenting the live experience for fans by improving efficiency around food & beverage service, while capitalising on fans’ attention and propensity to spend when having a good time. Are payment apps becoming the new infrastructure and brand exposure opportunity at sports and music venues?
Serge Taborin, ex- Head of Group Strategy of Perform, co-founder of Q App
15.00 Everybody is a retailer
Both the music and the sports industry focus on merch, tickets, and content sales, traditionally working with a large number of different distributors and silo-based solutions. Digital technology is increasingly enabling aggregation of sales and marketing. Does this involve a change in strategy and mindset of how to entice, market and sell, including up-sell, to fans? What are the learnings from the music industry?
Mark Meharry, founder and CEO, Music Glue
15.10 Peer-to-peer play & share – networking strategy
Is fan behaviour driven by peer-to-peer competition? And how to capitalise and strategically piggy-back off peer-to-peer play and share behaviour, leveraging the human competitive streak without getting into outright gambling?
John Owrid, founder and CEO, Sporting Mouth
15.20 Panel Discussion: Revenues – the new business models using technology as a means to monetise
Both the music and sports industry need to diversify and increase their revenue streams. How are they going about this, and how is technology enabling monetisation, while disrupting old business models? Which new business models are proving sustainable?
Alex Kelham, Senior Associate, Lewis Silkin’s Sports Group
Richard Cohen, LoveLive
Mark Meharry, Music Glue
John Owrid, Sporting Mouth
Serge Taborin, Q App
16.10 Coffee/Tea Break
16.30 Monetising online and video properties
Protecting rights, reducing and controlling piracy, while marketing popular and valuable content online, is a tough balance to strike in the world of ‘content is free’. What are the different learnings and strategies for online monetisation in the music and sports industries?
Simon Walker, CCO, Rightster
16.40 Prolonging the event experience - continuous & consistent fan communication
Experiential and shared emotions are key drivers for both the sports and music businesses. How to maximise the value of festivals, gigs and sporting events beyond the immediate event? There are differing promotion and communication strategies online and offline based on legislation, access points and payment opportunities. How disruptive are the new event and festival platforms, and what ROI does cashless deliver from a organiser, venue, artist/sports club, and brand point of view?
David de Wever, CEO, Playpass
16.50 Sync’ing music & sports
Music and sports are inherently linked, and are often used in conjunction to reinforce the emotive experience or to develop specific sonic branding. Music amplifies sports, and sports markets new music to the mass-market. The two forms of emotive entertainment are closely intertwined, yet offer differing ways and results of marketing and monetising one another.
Alex Kennedy, Head of Music Licensing, SKY
17.00 Fans – football is religion, music is entertainment
Is social media the new glue, promotional channel, and engagement tool with fans? How to exploit yet manage celebrity, star performers? The appetite of fans needs to be finely whetted, sated, and whetted again, to deliver a sustainable and regular revenue stream. How is the balance struck in the music versus the sports industry?
Sam Taylor, European Marketing Director, Music & Sports, dotFans
17.10 Panel Discussion: Different learnings of two entertainment industries
What can the music industry learn from the sports industry and vice versa?
How are the two industries reacting to disruptive innovation in technology?
How they are exploiting - or not yet - the changing modes of consumption of digital and live content, as well as merchandise and associated products?
How are the music and sports industries re-thinking their business models, their current digital and rights infrastructure?
Paul Smernicki, Universal Music Group
Simon Walker, Rightster
Alex Kennedy, British SKY Broadcasting
Sam Taylor, dotFans
David de Wever, CEO, Playpass
17.50 Round-up by the Chair
18.00 Drinks & Networking