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Music 4.5 Mobile Music - the sound of the future

8th March 2012, 14.00-18.00, Lewis Silkin offices, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL

Smartphones are becoming the online device of choice and the number of people accessing the web from a mobile will soon surpass those surfing the web on a computer. Two trustworthy predictions meaning that anyone who doesn't have a mobile app or a mobile website might just as well not exist. So, how to tap into and engage with this new and still largely unexplored market?

Music 4.5 Mobile Music will explore and discuss the development and the future of the mobile music landscape - from listening to and playing with music on your mobile, via games, social mobile marketing and NFC, to the market of mobile tools and apps to create music.

Music 4.5 Mobile Music will focus on the new innovative trends and technologies in the market place, explore the new interactive relationships between musician, music, audience and devices/service providers, going beyond the mere marketing role of an app and/or game. How social interactivity and the propensity to share has become a critical success factor of any music or content to become a revenue stream.

Agenda


14.00 Registration

14.30 Opening remarks - 2Pears welcome and introducing the chair of the day

Cliff Fluet, Lewis Silkin

14.40 The multi-dimensional opportunity of mobile music discovery

How mobile-driven innovation in music discovery is changing the way we think about and consume music.
Will Mills, Shazam

15.05 The mobile eco-system - it is all about churn

How to break into the world of network operators. The paramount importance of The Billing Relationship to the network operators explains a lot of existing business and marketing strategies using content and services to acquire and retain users.
Mark Mulligan, Music Industry Blog

15.30 Debate: The app economy - ruling the world through apps and how to crack the mobile market from a music industry perspective

'life service' apps vs 'one-off' apps, and product or marketing-led strategies to crack the market?
Moderated by: Charlotte Mceleny, New Media Age
William Lovegrove, Release Consulting
David Hamilton, DAM Good Media and Pepper
Tim Grimsditch, Six3, and ex-Nokia
Syd Lawrence, We Make Awsome Sh

16.10 Coffee/Tea Break


16.30 Social music: is the social mobile driving mobile music games?

How music is being integrated into social gaming, and being used to benefit the industry in new ways, from creating new revenue streams, to breaking new artists.
Martin Macmillan, Bounce Mobile

16.55 Mobile music tools - a sizeable market, but is it only replicating the desktop tools?

Ashley Elsdon, Palm Sounds

17.20 Making mobile music - the new interactive relationship between musician, music and audience

Enabling people to interact with music - what are the implications on ownership when music is co-created? Immersive mobile music - the new generation of music experience? Licensing of music to mobile games companies as the music is co-created with the user, new music for mobile games, the artist perspective...
Moderated by: Edward James Bass, Audio Silver Lining and TheNextWeb
Clara Goldsmith, Warner Chappell
Michael Breidenbrukcer, RjDj
Gareth Williams, Liine
Leon Alexander, Redlight/Hope Management

18.00 Closing Remarks followed by drinks and networking at venue (Lewis Silkin)




More details to follow shortly. Please contact petra(at)2pears(dot)com for further information in the meantime.

Speakers


Leon Alexander, Redlight/Hope Management
Edward James Bass, Audio Silver Lining and TheNextWeb
Michael Breidenbrukcer, RjDj
Ashley Elsdon, Palm Sounds
Cliff Fluet, Lewis Silkin
Clara Goldsmith, Warner Chappell
Tim Grimsditch, Six3, and ex-Nokia
David Hamilton, DAM Good Media and Pepper
Syd Lawrence, We Make Awsome Sh
William Lovegrove, Release Consulting
Martin Macmillan, Bounce Mobile
Charlotte Mceleny, New Media Age
Will Mills, Shazam
Mark Mulligan, Music Industry Blog
Gareth Williams, Liine


Venue

Lewis Silkin offices, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL

Need somewhere to stay near the venue?
To help you get the perfect accommodation and the best special offers we have put together a unique Music 4.5 HotelMap that shows the nearby accommodation options and best possible rates and special offers. The map displays live availability and allows you to book directly with each hotel: http://www.HotelMap.com/M9KV5

Register to attend

A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate. 2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.


Standard ticket                                                                                   GBP 229+VAT                           BOOK NOW

Music Tech Startups, Artists & Bands                                             GBP 149+VAT                           BOOK NOW

If you have any questions about registering for Music 4.5 please contact us on +44 (0)20 3239 9325 or email petra (at) 2pears (dot) com.