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Recent Posts
- Conquering mobile music – streaming or downloads
- Music 4.5 @ Midem: Marketing and social engagement start-ups
- What we can all learn from Murdoch’s Myspace failure
- Guest post: COADEC & Mixcloud Host Richard Hooper, Propose Digital Copyright Exchange to Foster Innovation in Music Tech
- Predicting the top hits of 2012
About the blog

Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
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#MTECHD artists copyright creative commons decibel facebook fan funding fans festivals gigs indie lady gaga licensing live midem mixcloud music music 4.5 music4point5 MusicGlue music industry musicmetric music start-up music start-up musings music start-ups pandora piracy PRS for Music q&a record label record labels RjDj scott cohen social media Spotify start-ups streaming sweden techcrunch the orchard topspin tribe of noise twitter vc we7Recent Comments
- Michael in Cannes on What we can all learn from Murdoch’s Myspace failure
- Mihai on Crowd-sourcing and how to work with big brands – a Nokia ringtone follow-up
- Crowd-sourcing and how to work with big brands – a Nokia ringtone follow-up | Music 4.5 on Nokia’s new ringtone – hate it or… feel slightly uncomfortable about it
- Petra on #MTECHD – Musictech discovery 14th November 2011
- Amanda Van West on #MTECHD – Musictech discovery 14th November 2011
Tag Archives: start-ups
Glamming up the start-up scene in Cardiff – by pitching
By Charlotta Hedman – The start-up scene in Cardiff is terrible, there’s not enough investment. We have a great SME culture, but I just don’t see where Wales’s equivalent of Twitter, Tumblr, Groupon etc is coming from. There just don’t … Continue reading
Posted in Uncategorized
Tagged cardiff, dizzyjam, merch, music techpitch 4.5, start-ups
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How to target emerging markets
By Charlotta Hedman A third of the world’s population lives in so called emerging markets and countries like China, India and Brazil are among the fastest growing economies in the world. As consumers in developing economies are becoming scared of … Continue reading
#MTECHD – Musictech Discovery 5th July 2011
To highlight entrepreneurial efforts and great ideas in the musictech area, we have started a “musictech discovery”. We will do regular shout-outs from @music4point5 about new, interesting, successful musictech startups and ideas using the hashtag #MTECHD and we would love … Continue reading
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Tagged #MTECHD, music start-up, music start-ups, Musictech discovery, start-ups
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#MTECHD – Musictech Discovery 6th April 2011
To highlight entrepreneurial efforts and great ideas in the musictech area, we have started a “musictech discovery”. We will do regular shout-outs from @music4point5 about new, interesting, successful musictech startups and ideas using the hashtag #MTECHD and we would love … Continue reading
Posted in Uncategorized
Tagged #MTECHD, BandCentral, beyond oblivion, Bliss Music, fanbridge, FreioMusic, get_ctrl, Headliner FM, HearItLive, mflow, music 4.5, Music Promoters, MXP4, Qtrax, SoundClick, start-ups, state51, tidysongs, tribe of noise, tunerights, twitter, voisse, WeLoveYourSongs, youphonics
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Licensing: The Catch-22 for music start-ups
By Charlotta Hedman It’s not easy setting up your own business. You might have a great idea, but to make it work you usually need to spend quite a lot of money. And if you’re a music start-up the situation … Continue reading
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Tagged clive gardiner, gregor pryor, licensing, music industry, start-ups, we7
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TechCrunch pitches at Music4point5
BandCentral is a communication and organisation tool for bands. It was created by a team of musicians who wanted to find a better way of organising their activities online. Everything is being coordinated from one spot, social networking, merchandise, music … Continue reading
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Tagged audiofuel, BandCentral, closecall music, cloudspeakers, decibel, digiclef, musiconcepts, pitches, psonar, sleenk, start-ups, techcrunch, thounds, tunerights
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What teens think about music start-ups
Julia Shalet’s travelling teen panel has come to Music4point5. A diverse group of 16-17-year-olds are here to tell us geeks what sort of services they really prefer. The teens already use a range of services like Youtube, Myspace and Last.fm. … Continue reading
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Tagged CitySounds.fm, RjDj, start-ups, teen panel, TubeRadio.fm, zova
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What the music industry can learn from start-ups
How can we spend less money and acquire more customers asks Nikhil Shah of Mixcloud. Music is social, so get your users to do your marketing and help people do this more easily, through features, widgets and social media. Simple … Continue reading