About the blog
Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
Tag Archives: radiohead
Faithless: Clever marketing or selling out?
By Charlotta Hedman Faithless have recently announced a partnership with Fiat. The car company has paid for the band’s newest video “Feelin’ Good”. But the video also doubles as an ad for the new Fiat Punto Evo called, wait for … Continue reading
Posted in Uncategorized
Tagged faithless, fiat, iggy pop, lady gaga, product placement, radiohead
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Case study: Amanda Palmer and the power of the internet
By Charlotta Hedman Amanda Palmer isn’t afraid of doing things differently. She started out performing as a living statue in her 20s and formed the Dresden Dolls in 2000. But her big breakthrough came in 2008 when she released her … Continue reading
The value of music
By Charlotta Hedman Did it ever exist? Was it created by record labels about 70 years ago? There’s always been a demand for entertainment, but recently a lot of worried voices are questioning if music itself has a value? Thanks … Continue reading
Posted in Uncategorized
Tagged artists, patronage, radiohead, record labels, thom yorke, value of music
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