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Recent Posts
- Conquering mobile music – streaming or downloads
- Music 4.5 @ Midem: Marketing and social engagement start-ups
- What we can all learn from Murdoch’s Myspace failure
- Guest post: COADEC & Mixcloud Host Richard Hooper, Propose Digital Copyright Exchange to Foster Innovation in Music Tech
- Predicting the top hits of 2012
About the blog

Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
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- Michael in Cannes on What we can all learn from Murdoch’s Myspace failure
- Mihai on Crowd-sourcing and how to work with big brands – a Nokia ringtone follow-up
- Crowd-sourcing and how to work with big brands – a Nokia ringtone follow-up | Music 4.5 on Nokia’s new ringtone – hate it or… feel slightly uncomfortable about it
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Tag Archives: heritage acts
The power of the grey music pound
By Charlotta Hedman What kind of mental picture do you get from the words “music consumer”? Is it a young kid downloading mp3s? Or an indie nerd leafing through vinyls in a record shop? You’re probably imagining someone under the … Continue reading
Posted in Uncategorized
Tagged grey pound, heritage acts, music industry, radio, vic keegan
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