About the blog
Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
Tag Archives: artists
DEBATE: Record label execs & Artists – “Are labels redundant? Is the deal fair?”
Audience-focus from the artists’ perspective, artists with or without record labels need to target/consider their audiences, and is this best done with or without a record deal? Are record labels redundant? Do record labels give artists what they need? Is the deal fair? What are the new labels appearing offering? How is the deal changing and how does it need to change? Continue reading
Would you want to know what Morrissey had for breakfast?
By Charlotta Hedman We take it for granted that every musician should tweet, blog and interact with their fans online, but are there cases when celebrities should just stay clear of social media? During the latest Brand-E event about social … Continue reading
Piracy: The Rise of the Artists
By Charlotta Hedman According to the music industry piracy could cause a potential of 30 000 job losses in the UK this year and about 250 000 jobs by 2015. That sounds pretty dire. But maybe there wasn’t that much … Continue reading
Posted in Uncategorized
Tagged artists, music industry, peter jenner, piracy, record labels
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Using Youtube for fame and glory
By Charlotta Hedman Plenty of aspiring starlets out there are using Youtube to reach a global audience. And not all of them are failing. In this digital age you can live far away from big cities and never play an … Continue reading
Posted in Uncategorized
Tagged artists, dancingheather, fame, internet, julia nunes, justin timberlake, youtube
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The value of music
By Charlotta Hedman Did it ever exist? Was it created by record labels about 70 years ago? There’s always been a demand for entertainment, but recently a lot of worried voices are questioning if music itself has a value? Thanks … Continue reading
Posted in Uncategorized
Tagged artists, patronage, radiohead, record labels, thom yorke, value of music
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How artists can monetise their music themselves
Darshan Sanghrajka of The House London wants to send Simon Cowell to a desert island and force him to listen to his whole back catalogue. That might solve some problems, but another way of changing the playing-field would be to … Continue reading
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Tagged artists, Darshan Sanghrajka, David Kaplan, DJ Chris Coco, fans, monetisation, PureSolo, record label, social networks, The House London
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Music start-up musings: Topspin
Today’s music start-up, Topspin, wants to help artists reach their fans directly. Here co-founder Shamal Ranasinghe talks about how the company got started. He thinks the way forward for artists is finding more paying fans and then putting the right … Continue reading
The Marillion story and what we can all learn from it
British rock group Marillion was one of the first bands to use the power of the internet and a strong fan base to distribute their music. But why hasn’t their success been copied by more artists? Here the band’s former … Continue reading
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Tagged artists, erik nielsen, fan-base, marillion, music distribution
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