About the blog
Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
Category Archives: Uncategorized
Making mobile music – the debate
By Charlotta Hedman – Why can’t you [the record industry] release records as apps? Michael Breidenbrucker of “sonic experience” app RjDj asked during the final debate at the Music 4.5 Mobile Music event. The room fell silent. All eyes were on Clara … Continue reading
Guest Post: Music 4.5 Mobile Music – an event summary
Ryan Sommer, director of MaintainPR, sums up the latest Music 4.5 event – Mobile Music the sound of the future. Will Mills, Director Music and Content at Shazam, started the day. Mills, obviously a seasoned barometer with over 15 years experience … Continue reading
Posted in Uncategorized
Tagged ashley elsdon, guest post, mobile, mobile music, music, music 4.5, palm sounds, RjDj, shazam
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Guest post: Mobile Music Beyond the App
By Mark Mulligan Mobile Music has had more than its fair share of false dawns, largely because of wrongly set expectations. The App revolution appears to have finally kicked mobile music into market maturity, though in actual fact it is … Continue reading
Mobiles in Africa – a market we shouldn’t ignore
Charlotta Hedman The mobile industry in Africa is booming. It is the fastest growing mobile market in the world and according to the BBC almost 75 percent of the continent’s one billion people will own a mobile phone this year. Not many … Continue reading
Posted in Uncategorized
Tagged africa, emerging markets, mobile, music, spinlet, start-ups
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Guest post: Crunchtime for mobile music
By Ashley Elsdon Since the rise of Apple’s iOS, mobile music creation has begun an explosion, that is gaining increased acceptance in all areas of the music business. But as we start off 2012 I wonder where this phenomenon will … Continue reading
Conquering mobile music – streaming or downloads
Charlotta Hedman Let us start with the mp3, because that is really where the story begins. The mp3 is a compressed audio file that was developed sometime in the late 80s and released in 1993. At that time most of … Continue reading
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Tagged itunes, mobile music, mobile phones, mp3, Spotify, streaming
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Music 4.5 @ Midem: Marketing and social engagement start-ups
By Charlotta Hedman We joined the music industry crowd at this year’s Midem. The session of marketing and social engagement music-tech start-ups offered up some interesting newcomers and one old acquaintance. Userdata and metadata were the keywords for many of … Continue reading
What we can all learn from Murdoch’s Myspace failure
By Charlotta Hedman Last week disgraced media mogul Rupert Murdoch admitted that News Corp had failed when it came to Myspace. His exact words were ”we screwed up in every way possible”. Nice. Now as with any big failure there … Continue reading
Guest post: COADEC & Mixcloud Host Richard Hooper, Propose Digital Copyright Exchange to Foster Innovation in Music Tech
By Ryan Sommer Yesterday evening at TechHub — a shared office space utilized by many London digital media startups — entrepreneurs and stakeholders surrounding IP in the digital age gathered to address Richard Hooper, a UK government appointed official, who … Continue reading
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Tagged clive gardiner, COADEC, DMCA, Hargreaves Review, Ian Hargreaves, Intellectual Property Office, mixcloud, pandora, Soundexchange, Techhub, UK IP, we7
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Predicting the top hits of 2012
Charlotta Hedman As some of us (Simon Cowell?) are waiting excitedly for the song that will top the charts this Christmas, others are already predicting the top hits for next year. Mobile discovery company Shazam has released its list over … Continue reading