About the blog
Hey and welcome to the Music 4.5 blog. We're covering the latest trends and topics in the music and tech industries.The blog is run by writer and journalist Charlotta Hedman. Join the discussion and send your ideas, feedback or comments to lotta @ 2pears.com
Author Archives: Lotta
Copyright in China – an overview
Charlotta Hedman Recently we looked at the issues surrounding piracy in Brazil. How some artists in the country have accepted that their work will be copied for free and found ways of using this to their advantage. The licensing, piracy … Continue reading
Can embracing piracy work? A closer look at Brazil
By Charlotta Hedman Those who have been following developments in the music industry over the last ten years or so know that Brazil is in big trouble. Around 52 percent of all records and music in the country were pirated … Continue reading
Making TV for a new generation
LiteSwitch TV at home with J Marie Cooper. By Charlotta Hedman Tv-presenter and entrepreneur Yemi Sawyerr is buzzing with energy and his positivity is infectious. Then again you probably have to have bucket loads of spark if you’re trying to … Continue reading
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Guest Post: Raising funds @Techpitch/EMI Music event – not for the faint-hearted
International entertainment, media and tech industry journalist and founder of business journal MediaTainment Finance, Juliana Koranteng, invited the contestants of last month’s MUSIC Techpitch 4.5 to take part in a virtual roundtable discussion about the challenges of seeking investment for digital creations. … Continue reading
Last.fm – data and privacy at the forefront
By Charlotta Hedman Data is Last.fm’s lifeblood, says one of the company’s technical team leads Adrian Woodhead. That doesn’t mean they’re just seeing numbers instead of users. – A lot of companies are just trying to grab as much information … Continue reading
How data can save the music industry
By Charlotta Hedman In the 80s Nic Garnett was working as a copyright lawyer in Asia, trying to keep bootleg cassettes off the shelves. It was a mission that proved difficult if the shelves then stayed empty, after the pirated … Continue reading
Guest Post: Why you can’t have data without context
By Ashley Elsdon What prompted me to start to thinking about data and then about writing this article was the AppSide conference on Mobile Apps at the beginning of the month and then the Music 4.5 conference on mobile music … Continue reading
Why the new oil?
Charlotta Hedman Data isn’t something new. Its value wasn’t invented at the same time as computers and the internet started generating vast number of Matrix-like numbers spinning around in the system. And we haven’t always relied on digital wizardry to … Continue reading
DDEX – where the infighting stops
Charlotta Hedman Three times each year big players in the music and tech industries get together for a slightly secret conference. For a few days employees from companies like Google, Apple, Microsoft, Nokia, record companies and collection societies set aside … Continue reading