Music 4.5 is a series of events that bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
The inaugural Music 4.5 event was held in March 2010 with further events scheduled throughout 2010 including a Licensing workshop on 29th June 2010, the half day seminar Music 4.5 goes practical on 16th September 2010, and the second Annual Music 4.5 on 10th November 2010 – all taking place in London.
