About 2Pears
2Pears - the team that bring you the popular TechCrunch Europe events and the UKTI Pitch workshops.
2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups. We work predominantly within the digital technology and media industries - bringing them together in a multitude of ways.
We are Petra Johansson of events company TwistedTree, and Rassami Hok Ljungberg of communications consultancy rassami.
The Team
Petra Johansson
Co-Founder; Director of Event Management and Business Development
Petra holds a MBA from Lund University in Sweden and has more than 11 years experience from the business to business events industry ranging from sponsorship, media and delegate sales at organisations including IIR Conferences (now Informa Group), Incisive Media, and Financial News.
She has managed profitable events from the concept stage researching a topic, through speaker recruitment, sponsorship sales, marketing and on-the-day event management and execution, to post-event follow up and rebookings.
Petra's event experience spans many business to business industry sectors including financial services, pharmaceutical, biotechnology, telecommunications, digital and social media.
Petra runs events company TwistedTree since 2007, and is a co-founder of 2Pears.
@petrajohansson
Rassami Hok Ljungberg
Co-Founder; Director of Content Development and Media Relations
Rassami is a communications consultant with over ten years experience of in-house corporate and marketing communications strategy and tactics in a wide variety of professional services (B2B) industries such as digital (Razorfish), branded content and advertising(Stream\TBWA\, BBH), publishing (Asia Inflight/Ringier), and logistics (BTL-Schenker).
Rassami's focus is on helping creative professional services companies - a mix of startups, small and medium-sized businesses - get noticed through what they say, how they say it, to whom they say it and why they say it.
She has a range of international experience and is well-versed in communicating to diverse audiences from different cultures. Her strong cross-cultural communication skills are the result of having worked in international groups (Swedish, Swiss/French, American, Indian and British) and across a wide range of markets (Europe, Asia, India and Scandinavia).
Rassami runs communications consultancy rassami since 2003, and is a co-founder of 2Pears.
@rassami
Charlotta Hedman
Editor; Music 4.5 Blog
Charlotta is a journalist with a broad media background. She has eight years experience of working as a print journalist and has run websites for the Finnish public service broadcasting company YLE, where she also worked as a TV journalist before moving to London to set up on her own as a freelance reporter.
She's currently supplying Scandinavian media with stories from the UK and also contributes to TechCrunch Europe and Bitchbuzz.
@fjoms
Rebecca McRobb
Event Manager; Speaker Liaison and Customer Service
Rebecca is an events manager in the business to business events industry and has 16 years experience, with previous positions being held at Euromoney and Informa.
Focusing on speaker liaison, venue management and delegate customer service, Rebecca manages the day to day operations of events. Her event experience covers many industries including digital and social media, law, healthcare and the environment and covers the full spectrum of event management from programme planning to on the day management and everything in between!
@becksmcrobb