Music 4.5
Music 4.5 is a series of events that bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
The inaugural Music 4.5 event was held in March 2010 with further events scheduled throughout 2010 including a Licensing workshop on 29th June 2010, the half day seminar Music 4.5 goes practical on 16th September 2010, and the second annual Music 4.5 on 4th November 2010 - all taking place in London.
Who attends the Music 4.5 events?
New digital technology music businesses (i.e. startups)Artists, bands and music managers
In addition to...Software producersIP & DRM specialistsInvestors incl VC funds, incubators, alternative funding models, angelsSupport service providers e.g. law firms, accountants etc.Music industry bodiesGovernmentTelcosAgencies - experential/advertising/marketing/communicationsSourcing and licensing agenciesGig promoters, venues, ticketing service providers, festivals and festival/event organisers involved in musicMusic industry businesses, labels & Music groupsInformation & research companies, analysts
Past attendees to Music 4.5 events include representatives from:
EMI Music Publishing, BlueDroplet, FT Digital Business, Songkick, Warner Chappell Music, BBC, The Live Scene, gracenote, MusicMetric, Decibel, AudioFuel, 19 Entertainment, Sounday, BandCentral, PPL, Fintricity, Intruders TV, 4iP, Leap Music , Hope Music Group, Ameritz Music, Armoured Minds Limited, Music Tank, Enamel, Daily Telegraph, Bounce Mobile Ltd, UK Music, The Live Scene, Music Business School, Mixcloud, Music Publishers Association, The Guardian, Hidden Rebellion, The Unsiged Band Review, Hidden Rebellion, 7Digital, Paul Crockford Management, riot management, Music Week, BBC Digital Planet, Skint Records and Management, OneBird Records, Lucky Voice, Miguel Rodrigues Music LTD, Ipercast, Doughty Hanson Technology Ventures, Psonar Limited, puffafish, CloudSpeakers, Featured Artists Coalition, Record of the Day, Strata Creative Agency, Inkysmudge, GigLocator, Music Managers Forum, PRS for Music, KissKissBankBank, Ingenious Media, GigJunkie and many more.