Music 4.5
Music 4.5 is a series of events that bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.
The inaugural Music 4.5 event was held in March 2010 with further events held throughout 2010 and 2011 - see past events for further information.
Music 4.5 Mobile Music - the sound of the future
8th March 2012, 14.00-18.00, Lewis Silkin offices, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL
Smartphones are becoming the online device of choice and the number of people accessing the web from a mobile will soon surpass those surfing the web on a computer. Two trustworthy predictions meaning that anyone who doesn't have a mobile app or a mobile website might just as well not exist. So, how to tap into and engage with this new and still largely unexplored market?
Music 4.5 Mobile Music will explore and discuss the development and the future of the mobile music landscape - from listening to and playing with music on your mobile, via games, social mobile marketing and NFC, to the market of mobile tools and apps to create music.
Agenda
Please note that this is a draft agenda and is subject to change14.00 Registration
14.30 Opening remarks - 2Pears welcome and introducing the chair of the day
14.40 The multi-dimensional opportunity of mobile music discovery
How mobile-driven innovation in music discovery is changing the way we think about and consume music.15.05 The mobile eco-system - it is all about churn
How to break into the world of network operators. The paramount importance of The Billing Relationship to the network operators explains a lot of existing business and marketing strategies using content and services to acquire and retain users.15.30 Debate: The app economy - ruling the world through apps and how to crack the mobile market from a music industry perspective
'life service' apps vs 'one-off' apps, and product or marketing-led strategies to crack the market?16.10 Coffee/Tea Break
16.30 Social music: is the social mobile driving mobile music games?
How music is pushing the viral aspects of mobile games.16.55 Mobile music tools - a sizeable market, but is it only replicating the desktop tools?
17.20 Making mobile music - the new interactive relationship between the music and the audience
Enabling people to interact with music – what are the implications on ownership when music is co-created? Immersive mobile music - the new generation of music experience? Licensing of music to mobile games companies as the music is co-created with the user, new music for mobile games, the artist perspective...18.00 Closing Remarks followed by drinks and networking at venue (Lewis Silkin)
More details to follow shortly. Please contact petra(at)2pears(dot)com for further information in the meantime.
Speakers
Speakers will be announced shortly.For full event details, click here
To register for this event, click here
Who attends the Music 4.5 events?
New digital technology music businesses (i.e. startups)Artists, bands and music managers
In addition to...Software producersIP & DRM specialistsInvestors incl VC funds, incubators, alternative funding models, angelsSupport service providers e.g. law firms, accountants etc.Music industry bodiesGovernmentTelcosAgencies - experential/advertising/marketing/communicationsSourcing and licensing agenciesGig promoters, venues, ticketing service providers, festivals and festival/event organisers involved in musicMusic industry businesses, labels & Music groupsInformation & research companies, analysts
Past attendees to Music 4.5 events include representatives from:
EMI Music Publishing, Live Nation, BlueDroplet, FT Digital Business, Songkick, Warner Chappell Music, BBC, The Live Scene, gracenote, MusicMetric, Decibel, AudioFuel, 19 Entertainment, Sounday, BandCentral, PPL, Fintricity, Intruders TV, Leap Music , Hope Music Group, Ameritz Music, Armoured Minds Limited, MusicTank, Enamel, Daily Telegraph, UK Music, The Live Scene, Music Business School, Mixcloud, Music Publishers Association, The Guardian, Hidden Rebellion, The Unsiged Band Review, Hidden Rebellion, 7Digital, Paul Crockford Management, riot management, Music Week, BBC Digital Planet, Skint Records and Management, OneBird Records, Lucky Voice, Miguel Rodrigues Music LTD, Doughty Hanson Technology Ventures, Psonar Limited, puffafish, CloudSpeakers, Featured Artists Coalition, Record of the Day, Strata Creative Agency, Inkysmudge, GigLocator, Music Managers Forum, PRS for Music, KissKissBankBank, Ingenious Media, GigJunkie, Girlygeekdom, LoveLive TV, Synchtank, AWAL, Technology Strategy Board, PRS for Music, Imagesound, Aupeo!, AudioFuel, Record-Play, Rockol, Pizza Express, Mobile Media, LBi, MusicDealers, Viacom Brand Solutions, PIAS Media, MusicHype, MusicAlly, Bounce Mobile, Shazam, Musikzonen, Hitlantis, Softwind Studio, EMI Music, TopSpin, Tonic, Brand-e, Absolute Radio, The Pineapple Lounge, Audio Network, MusicWeek, Resilient Music, EMI Music Publishing, Omnifone, West One Music Group, Google, RjDj, Davenport Lyons, Sony DADC, Clintons, We7, SACEM, UK Radio, PureTone Media Group, Endemol, Reed Smith, BASCA, Wiggin, News International, Buma/Stemra, TheNextWeb, Danish Broadcasting Corporation, Release Consulting, PPL, Poplandia, Flowd, Nielsen Music, MusicConnex, Rovi, The House London, Billboard, puma, The Guardian, CELAS, Last.fm, New Media Law, Ernst & Young, Herbert Smith, Captive Minds, Seatwave, FiveEight, LiveMusicStage, Pepper, Eskimo Live, MusicGlue, Mobile Roadie, MediaTainmentFinance, SheMakesWar, BeingHuman, goetzpartners, 10Tribes, Mama Group, AudioLock.NET, Beat Flick, blur Group, Pinsent Masons, Bristol Music Foundation, Cue Songs, digitalle, Dizzyjam.com, Eden Ventures, Financial Times, FrogValley, Future Copyright, Hooolp, Juggernaut Brew, LondonlovesBusiness, Mobile Backstage, Momu, IC Tomorrow, Seevl, Sony Music Entertainment, Webdoc, Xylyx and many more.